After setting up your online company, you will be eager for as many people as possible from your local area to know your availability. However, you must register your company on Google Business Profile to make this possible.
Registering your business on Google, though, brings many benefits in itself. For example, your customers can find useful facts about your company when they search.
Now, you might be wondering how to go through the registration process. So, in this step-by-step guide, we will explain how to register a company on Google. Continue to read more!
What Is Google My Business Listing?
Do you know when you Google for a business and get a nice little breakout box with all the company details? This will happen when you register your business on Google My Business. In the meantime, it will include your hours, location, photograph, review, website address, contact number, and much more.
One main advantage is that it’s a free service with a few requirements according to the types of businesses to register. The second and probably the most important one is that the company has face-to-face people interactions rather than all online.
Is It Important to Register Your Business Profile On Google?
It’s really important to register your business on Google My Business. This makes it easy for potential customers to quickly find important information about your business, like opening times and contact numbers, without even searching.
Local SEO helps position your business geographically, and you can promote your business to people who live in such areas. Local SEO should be part of any business’s (big or small) marketing investment.
How To Register Your Business With Google?
Follow these steps to register your business on Google:
1. Go to your Google Account
The first step to register your business on Google is to sign in to your existing account here: accounts.google.com. So, if you don’t have a current Google account or Gmail account, sign up for a new one using your business email domain.
2. Register With Google Business
The next step to register a business on Google is to add or claim your Business Profile by visiting this link: business.google.com/create. Sometimes, a company may be listed on Google, but the business owner has not registered the company. In such cases, you must add the business to Google by adding a new Business Profile.
Next, search for your company in the search field by typing your business name. If you see the name, then it’s already on Google. Click it to start the registration process. If you try to manage the Google Business Profile, you might be asked to confirm your identity so you’ll get permission to manage the Google Business Profile. You’re then verified by phone, text, or email and receive a confirmation code.
If you can’t find your business, click on the button “Add your business to Google” and set up a new Google My Business listing.
3. Add Your Business Information
When you want to register on Google or claim an existing business listing, you are presented with the same process of adding your business details.
To complete this step, you’ll need to input some basic information about your business:
- Business Name
- Business Type
- Business Category
- Business Address
- Service Area (if applicable)
- Website URL (if applicable)
4. Choose a Verification Method
All business profiles are verified by Google to remove spam and to keep them as authentic as possible. You can verify your account now or later. Still, if you do not confirm your registration information, customers won’t be able to see any edits you make to your listing unless you complete the verification step.
Depending on the company type and the categories the business provides/products and services, you will be given different options for verifying your details. The verification methods include:
- Postcard
- Contact details (phone number or text)
- Email
- Video recording
- Live video call
- Just instantly verified on Google Search Console
For some, the process can be immediate; for others, the average is up to seven business days. After you verify your business, you’ll get notified.
5. Complete Registration
After you’ve verified your business, the final step to register your company on Google is to customise your Profile with the following attributes, which you’ll be presented with to complete your business listing’s setup:
- Messaging on or off to correspond with customers
- Increase business description
- Posting business opening hours
- Uploading high-quality photos and videos
Final Words
Knowing how to register a company on Google is a very important question for any business aiming to appear in search results and want to boost its visibility. Moreover, having a Google Business profile helps customers easily find your business’ essential details. With this tool, your company can become discoverable and credible to your potential local customers and attract more. So, don’t miss the opportunity to put your business on the map!
Are you struggling to register your business on Google? Xpert Advisory, do everything you need to set up your profile for maximum impact so you can concentrate on growing your business. Contact us today and put your business on the map, attracting local customers easily!
FAQs
Do You Require A Website For Google My Business?
Having a website for Google My Business isn’t mandatory, but it is highly recommended. A website will give you more space to elaborate on your offering without squeezing your business information into a small space. For a free website builder using information from your business profile, Google My Business provides a simple website builder.
Is It Free To Register a Business On Google?
Yes, it is free to register your business with Google My Business. You can create your profile at no cost to get more customers by managing your business on Google Search and Maps.
